Concealer is one of the most important products in any woman's beauty arsenal.
In fact, many beauty editors use concealer primarily and skip the foundation completely.
Yet many women are afraid of concealers because they don't know how to find the right shade or apply it properly.

The secret to properly applying concealer is to find the right shade and the blend it in so it looks flawless, not obvious.
Concealer looks most natural when you work in "sheer layers and build it up gradually".

To properly apply concealer, apply several dots of concealer under the eyes, then use the pad of your middle finger to tap it in (always tap, never rub). Apply concealer on other uneven spots on the face -- including the chin, and around the nose and mouth if need be -- and tap in.

Dust fine, loose powder over your face to set your makeup. loose powder applied with a fluffy brush is "the secret to good concealer."

If your skin is darker in summer, you will need a darker shade for summer months and a lighter one for other months.

If you have dark circles under your eyes, apply a pink or peach toned concealer first, then follow up with a yellow-toned concealer that is one or two shades lighter than your foundation.